Proposed FCC Rules on Political Advertising and Artificial Intelligence
The U.S. Federal Communications Commission has introduced a proposal that would require political advertisers to disclose their use of artificial intelligence in broadcast television and radio ads. However, it is uncertain whether these new rules will be implemented before November’s presidential election. The proposed rules aim to add transparency to political campaigns and help voters differentiate between realistic and misleading media generated by artificial intelligence in advertising.
Controversy Surrounding the FCC’s Action
The FCC’s proposal has sparked a federal turf war over the regulation of artificial intelligence in political advertising. The chairman of the Federal Election Commission has opposed the move, accusing the FCC of overstepping its authority and potentially leading to legal challenges. Political candidates worldwide have utilized generative artificial intelligence tools, with some disclosing their use voluntarily while others misuse the technology to deceive voters.
Key Components of the FCC’s Proposed Rules
The Federal Communications Commission is suggesting that broadcasters inquire whether political advertisers have used artificial intelligence tools to create their content, such as text-to-image creators or voice cloning software. Additionally, broadcasters would be required to issue notices when utilizing content generated by artificial intelligence in political advertising, including disclosures in their online political filings. However, the FCC has no jurisdiction over streaming media, leaving digital and streaming platforms exempt from federal regulation.
After a 3-2 committee vote, the proposal will undergo a 30-day public comment period followed by a 15-day response period. Subsequently, the commissioners will finalize and adopt a rule, though its implementation before the upcoming presidential election remains uncertain.
Rosenworcel’s office has stated her intention to follow the regulatory process, emphasizing the need to take action promptly. However, FEC Chairman Sean Cooksey has expressed concerns about potential conflicts between agencies and the timing of implementing the rules so close to the election.
Despite opposition from some quarters, there is support for the FCC’s proposed rules to address the increasing use of artificial intelligence in political advertising. The ongoing debate underscores the complexity and significance of regulating AI in the political sphere, especially as technology continues to evolve.
